The rules of urban fashion: there are none
Urban fashion is all about unique, edgy style and the adventurers who make the city their playground. There are no set rules or parameters - take inspiration from artists, musicians and sportsmen and women throughout the decades and add your own flair.
Whether you are planning an active city adventure, a day trip, or exploring the concrete jungle by night, make urban style your own and see where the adventure takes you.
If you’re headed off on an exciting city break, we’ve got all the urban style you need for the adventure. With functional fits, bold designs and city-rocking silhouettes, our Urban Tech collection is all about authentic urban looks, no matter where the journey takes you -- day or night.
Active Urban Fashion
What is urban adventure? The concrete jungle has been the birthplace of many sports: skate, parkour and basketball. The city inspires an energy unmatched by it’s rural counterparts; the intensity of urban exploration and the spontaneous creativity of street photography and art.
From work, to the bar, to a party, city life pulls you in all directions and you have to be ready to go with the flow. Urban fashion designed for just that - functional, comfortable and hard-wearing clothing to cope with many scenarios.
Performance fabrics meet urban silhouettes
Active urban fashion is all about trend-setting urban style that allows you to move freely, play and explore the environment. That means clothing that’s engineered to resist the elements, all while resisting scuffs and damage on the way.
A classic like our windbreakers pairs a versatile urban silhouette with baked-in technical performance. A water-resistant lining means you’re weather-ready, no matter what. Plus, an adjustable hood, welt and utility pockets mean ultimate versatility coupled with an iconic streetwear aesthetic.