We believe sustainability is the new creativity, inspiring new ideas and innovation, progressing the interests of the wearer and the world.
This design philosophy guides our approach to all of the issues that matter for our brand.
Our vision is to work with a community of pioneers united by difference and active in hope that there is a better way.


We continue to explore the possibilities of circularity by expanding Infinity, our original, 100% recyclable anorak, into a family of product now called Napapijri Circular Series.
So far, the original anorak has been followed in SS20 by a 100% recyclable version of our iconic Rainforest Summer, and in FW20 we have created a winter puffer with a unique line and colour palette. Stay tuned as we continue our journey into circular fashion.

Discover The Circular Series

Cradle to Cradle

Our trailblazing Circular Series of fully recyclable jackets has been recognised with the prestigious Cradle to Cradle Certified® Gold certification, the World’s most advanced standard for safe, circular and responsible materials and products. This is how we want to play our part. This is how we choose future. With outstanding results that change the game not just for us, but for the fashion industry as a whole: this certification sets an important precedent as no previous brand has succeeded to develop a fully circular system in just fourteen months, and effectively involving, reviewing and innovating of all the tiers of our Circular Series' technical cycle. Sounds complicated? Let's have a look at what this means in practice.

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In 2015, we took our first, decisive move towards ethical fashion by banning all fur and down from all our products and we developed our unique Thermo-Fibre™ insulation, which is light, warm, quick-drying and, most importantly, completely animal-free.

Discover our down-free products


What happens along our supply chain is ultimately what can teach us where and how we need to improve and where we are doing it right. Through traceability, we can keep working to create our products in an ethical and sustainable manner.

Discover our traceability maps

Organically Grown Cotton

Choosing future also means choosing to look at the building bricks of our product. This means better fibres that can help us reduce our environmental impact. Our organically grown cotton fibres align with recognized farm level certification standards with the goal of promoting best practices to sustain the health of ecosystems, soils and people.

Discover the selection