What is circular fashion?
First things first, what does circular fashion mean? This idea is a subset of the circular economy concept.
In the simplest terms, a circular system minimises waste, uses renewable energy sources, and hopes to eliminate toxic chemicals. It gains materials in a way least harmful to the environment and aims to use them for as long as possible. In this system, even waste is viewed as a resource.
How does circular fashion work?
First, we need to explain the traditional economy to understand how circular, sustainable fashion works. The supply chain in this module is linear. Raw materials are extracted, made into fashion products, and disregarded at the end of their life cycle.
A more sustainable way for this economy to work is by implementing recycling. Here, the brands will take advantage of recycled materials as well as raw materials, aiming to reduce their waste. However, the most sustainable way to operate is in a circular module.
Here, the goal is to keep materials in use for as long as possible. So once a piece of clothing is made, we want to ensure it’s good quality that will last for a long time. Then, once it breaks or wears off, there should be a way to repair it and extend its life.