Napapijri is an Italian brand with a Finnish name, so the Norwegian flag can seem like a mystery. But the flag is a nod to the great Norwegian pioneers from the golden age of exploration: people like Roald Amundsen, the leader of the team that conquered the South Pole.
The nation of Norway has had a long history of exploration, which you can date back to the Vikings, who are known to have visited Russia, Great Britain, Ireland, France, southern Spain, Turkey, and North Africa around a thousand years ago. There’s even evidence that they reached what we now call Newfoundland, in Canada.
Norwegians’ ability to cope with cold climates made them natural polar explorers. Fridtjof Nansen crossed Greenland in 1888, and in the mid-1890s reached 86° 14′ North – that’s just 400 km from the North Pole. Roald Amundsen led the first team to reach the South Pole in December 1911.
This spirit of adventure inspires not only our name but also our clothing; the parka coat was invented by Caribou Inuits, and the Rainforest jacket points to the vast areas of the world that remain unexplored – in addition to our commitment to protecting the environment.